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EXTRA PAGE
In August, Yellow Book announces that according to Yellow Pages
Market Reporter (YPMR), Yellow Book now has the greatest consumer usage of any yellow pages directory in a number of its key
metro markets across the U.S. The YPMR usage studies were developed by Knowledge Networks/SRI, the survey research firm
hired by the yellow pages industry to provide syndicated usages studies. The results show Yellow Book to be the single
most-used directory in Chicago, Philadelphia, Pittsburgh and Northern Virginia and gaining share as #2 in Manhattan.
In March, Yellow Book announces that it has acquired two directories from Banana Publishing, Inc, a Massachusetts company. The books cover towns in both Massachusetts and Connecticut.
In February, Yellow Book announces that it has acquired the Flagler County, Florida Yellow Pages Directory from Central California directories. This acquisition brings the total number of Yellow Books in the state to 33.
In February, Yellow Book announces that it has acquired Click Forward Marketing LLC, based in Coral Gables, Florida. The acquisition brings together the technological skills of Click Forward with Yellow Book’s nationwide sales force and allows Yellow Book to deliver low cost leads to advertisers efficiently across the internet.